The Brand Messaging System™

The ONLY structured (& repeatable) step-by-step system to clarify
your message and build an audience.

Is your messaging "off"?

You’re talented. You know your stuff. But when you explain what you do, you’re met with crickets, or worse, resistance. Nailing your messaging would mean BIG things for your brand, but you’re stuck (and tired of looking for the right hammer!).

You're on sales calls with the wrong people.

It takes a LOT of time to explain your process or what you do.

People confuse you with your competitors.

No one engages with your content.

You’re scrambling every time you need new content.

Alexis too

Share the right message
and become impossible to overlook

Erica Collage Triangle

Fancy words are worthless. Your message must convert - but when you’re you're unsure of how to explain what you do to, winning hearts and opening wallets can feel impossible.

And let’s be real, at this point, you’re probably searching for more than just clarity - you’re looking for a complete framework for presenting your message to the world.

The solution? The Brand Messaging System™.

How it works:

  • Identify Audience

    Know who you serve so you know how many messages you need.

  • Distill Message

    Clarify your message so your audience knows who you are and what you do.

  • Develop Guide

    Pull your message together into a comprehensive brand guideline.

  • Solidify Offer

    Visualize your high-end offer so prospects know the value you provide.

  • Wireframe Webpage

    Translate your message into copy and story for your webpage.

  • Determine Optin

    Identify the type and format of a lead-generating item to capture email addresses.

  • Outline Emails

    Plot out an automated email sequence to nurture your target audience.

  • Create Calendar

    Use your message to create 90-days worth of highly-relevant content.

  • Share Message

    Strategically determine the best methods to tell the world your story.

"It’s so much clearer than when
I was trying to do it alone."

Mixed signals? Not anymore.

Rakins Erica Breuer

1. Schedule

Set up a time to discuss the good, the bad, and the ugly of your brand message.

Light Simple

2. Simplify

Learn a straightforward method for developing clear, memorable brand messages.

Process images

3. Stand Out

Become the obvious choice in your market by saying the right things in the right places.

FAQs About The Brand Messaging System

How long does this take?

Timing depends on your availability and mine, but typically clients complete the program in 30 to 60 days with 6 to 9 ninety-minute meetings.

How do I get started?

After agreement and payment, you will get access to a scheduling link so you can schedule our first meeting at your convenience. You will also get access to a private Google Drive folder where we will store all files and assets we create during the program.

What's included?

This system is designed to give you:

  • A powerful brand message that sets you apart
  • Website copy that prompts visitors to take action
  • A sales funnel that works
  • An offer your audience understands
  • Relevant content to fill your calendar with

But you also actually get:

  • More engagement (and revenue)
  • The thrill of sending emails people actually want to open
  • Peace of mind
  • Ick-free sales conversations
  • More time, because you’re not busy worrying about “what to write”
  • A repeatable and structured process you can apply to your business as it evolves
Message Makers 2021
Free download

Like cheat codes for writing about your brand.

Keep these Message Makers at the ready for when you need to create a message that's impossible to overlook. OR Google some ideas instead, fall down an internet rabbit hole, and end up buying another pair of Nikes. 100% your call.

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